If you’re in the HVAC business, you know it’s a growing field and competition is increasing. One recent estimate gives the U.S. HVAC industry an $88 billion value with a 4.9% annual growth rate. If you want to remain competitive with the more than 100,00 other companies in this growing industry, you’ll need to provide a high level of customer service.
The most important part of an HVAC company’s business is its customers. Specifically, customer acquisition and retention. Customer service is a huge part of that. The smaller the business, the more important each customer is to its survival, so it’s important to ensure your customers are happy after each and every interaction you have with them.
Today’s customer has become accustomed to nearly instant gratification when they need a product or service. Having an answering machine in your office that lets customers know your office hours is no longer sufficient to satisfy new and existing clients.
The bottom line is customers many times will not leave a message when they call, or even if they do, they simply call a competitor as soon as they hang up. If you do not have a live professional receptionist answering the phone, that can answer questions and schedule an appointment or follow-up call, you are losing new clients and money in your business.
Building your company’s reputation for excellent service is essential for growing your business. When customers find all their calls answered by friendly, knowledgeable professionals, they’ll be far more likely to return for future services as well as recommend your company to others. A live answering service can greatly increase the size of your client base and provide the exact services you need without impacting your bottom line.